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Why Is Face-to-face Fundraising Beneficial For All Types Of Nonprofits?



When GIG opened its doors in 2002, the foundation of our business was built on face-to-face fundraising. While GIG has been around for a solid 20 years, the practice of face-to-face fundraising has been around a lot longer than we have! In fact, face-to-face fundraising is one of the oldest forms of fundraising. Since then, it has constantly been adjusted to improve the donor's experience.


GIG has taken this history, understood its patterns, and educated ourselves on the practice. We are confident to say that with our experience, we have become experts in this field of fundraising. If you have ever bought girl scout cookies or donated to a cause while shopping at your favorite local retailer, then you have actively participated in face-to-face fundraising. These fundraising campaigns have seen tremendous success, which is why you see them all the time, but can this fundraising method benefit all types of nonprofits? The answer is YES, and here are three reasons why.


It Is All-Encompassing

A common saying in the marketing world is, "when you market to everyone, you market to no one." While this saying rings true for social media marketing, it doesn't quite stick with face-to-face marketing. Face-to-face fundraising is a cost-effective way to create greater exposure to a specific area and showcase your mission and brand to everyone who sees our smiling client representatives behind their professional event booth. Nowadays, with algorithms showing only relevant content based on an individual's online activity, it's easy for your nonprofit's message to get lost in the online world. With face-to-face fundraising, your nonprofit's message will reach everyone regardless of their search history.


Human Connection

At the heart of any non-profit organization are compassion and empathy. It is the desire to make the world a better place through kindness and selfless actions, and the best way to unearth these emotions is by participating in genuine human connection. This is something that no digital platform can replicate, which is why face-to-face fundraising is so essential for all nonprofits. By hiring GIG, your nonprofit will not only get the experience of our client representatives who understand the ins and outs of face-to-face fundraising, but you also get a team of passionate people who believe in your cause and can effectively communicate that to an audience.


Cost-Effective and Predictable

According to some newspapers, face-to-face fundraising is a highly profitable fundraising method, even in the twenty-first century. You essentially receive a 100% ROI since the investment is made only once you have received a donation.

This makes it easy for nonprofits to predict the total fundraising cost per acquisition and budget accordingly. With GIG having the lowest attrition rates in the industry, the investment is even more secure.


If you're a nonprofit looking for a vibrant and successful form of fundraising, then face-to-face marketing will tick all your boxes. We at GIG provide face-to-face fundraising services that will deliver a large volume of donors through mass messaging and develop an effective enhancement for your brand to donor relationship.


It is all done with low risk! If that isn't a win-win in any nonprofit book, we don't know what is.



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