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Why Adding Face-to-Face To Your Marketing Strategy Is Important

The digital era has brought many wonders and improvements to the modern world. But while technology has done a lot to improve our lives, it has drastically changed how we communicate. A nonprofit will spend thousands of dollars on email marketing, newsletters, social media posts, or a sophisticated donation system, but at the end of the day, even the most inspiring newsletter will never yield the sizable contributions you need to realize your mission. Even the most carefully crafted social media posts won’t inspire donors enough to fully fund your mission.

However, there are ways to inspire and communicate efficiently with your donors face-to-face. In fact, we can interact with donors on your behalf to raise the money you need. We make face-to-face marketing a realistic option for nonprofits of all sizes. Building strong connections is necessary for any fundraising strategy to maximize nonprofits’ revenue streams and scale their organizations.

When a donor interacts with a client representative in person, there’s no need for a social media notification or a monthly newsletter. Much of the expense and hassle on the nonprofit side have been eliminated by simply interacting face-to-face. It’s time for your nonprofit to consider the following benefits of leveraging our client representatives.

Why Face-to-Face Marketing?

When you hire one of our talented client representatives, he/she interacts with 100 people daily on average. Based on our consistent results, 100 interactions yield 2 donors. Think of the other 98 interactions as free commercials since you only pay per donor. Now imagine having 5 client representatives work for you for a whole week. That’s 50 donors a week and 2,450 free commercials promoting your organization!

No interaction goes to waste when you add face-to-face marketing to your strategy. If it is not an immediate yes from the audience now, it’s a seed planted in their minds for another time. We’ve said it once, and we’ll say it again, prospects are no longer donating to a computer. Genuine connections resonate to the core of every human and are the most potent form of marketing!

Easy and Effective

When you meet with someone face-to-face, an instant signal is their validation of your importance. It immediately tells people that you care about them and their role in your mission. When people know you’re busy yet take the time to meet face-to-face, it means even more to them. Using the wrong communication medium can sometimes make people feel like they are just a statistic to you. So it’s no surprise that our month two retention rate is 92%, which is the highest of any form of fundraising.

Communicate What’s Important

Meeting with someone face-to-face naturally brings a level of gravity to what you have to say. That’s why our client representatives are trained and mentally equipped to answer any question a potential donor could ask while powerfully reinforcing your organization's mission. Face-to-face interactions cause people to take what you’re trying to communicate more seriously.

If you want to grow and communicate effectively, you’re in the right place. Experience firsthand what our client representatives have to offer, and reach out to us now. We’d love to talk more about how we can help increase your face-to-face gifts!

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