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Quick Guide To Budgeting For Face-to-Face Marketing Next Year


Every marketing team faces the challenge of doing more with less. Teams are frequently small, and resources are tight. Sound familiar?


We want to help. That's why we created this nonprofit marketing guide. Even if your organization doesn't run for profit, it can benefit from the traffic, revenue, and recognition face-to-face marketing generates. Save this manual for later use and keep reading to learn more about how to budget for face-to-face marketing in 2023.


Develop A Budget With Your Team

There is no "I" in "team," and there is also no "I" in "budget." When deciding your marketing budget, discussing it with your entire team is important. This includes staff, managers, and board members. By doing so, the organization's entire budget is appropriately allocated to each department, and your department's budgeting aligns with your organization's goals and mission.


This clear road map will help your business prioritize your goals, find the key message you want to tell to your audience, and easily communicate your financial plans to key stakeholders.


Review Past Data and Compare It

Once you have figured out your budget, it's time to decide what to do with it, and the best way to do so is by looking back on past marketing data and comparing it with new studies. The effectiveness and impact of your marketing will be easy to assess if you clearly understand what you want to measure before you begin developing your marketing plan.


For example, if you are starting to notice that your direct mail campaign generates less revenue than before, it's time to reorganize your strategy. Instead, look for opportunities you can work on. We have noticed that businesses using face-to-face marketing are seeing exponential growth by physically presenting their products/services in front of as many people as possible. Plus, it's one of the most effective ways to grow awareness of your business, connect with your audience, make sales, and garner support for your cause.


Is There a Way to Be Cost-Effective?

If cost is a big thorn in your side, consider incorporating different channels to create a more extensive campaign of smaller channels.

For example, suppose you were planning a campaign and decided that radio messaging and face-to-face marketing are the best to distribute your key message. Still, you need the budget for all of them to be separate, large-scale campaigns, then combine the mediums into one single campaign. By doing so, you will be able to reach various target audiences while keeping your messaging consistent.


To Wrap it Up

Face-to-face marketing doesn't have to be costly when you learn how to allocate and manage your marketing budget. Our services and strategy will align with your organization's visions, missions, and goals.

Experience our services, and reach out to us now. We’d love to talk more about how we can help increase your revenue this 2023!

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