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How GIG Thrives In Direct Sales

Updated: Feb 16, 2022



Direct sales boost your donor acquisition and provide a reliable revenue stream through the organic power of mindful connections. All you need is the right sales team and a strategic approach.


Odds are you already understand what direct sales are. This post will help you take the following steps in developing a roadmap to execute direct sales campaigns on current donor behaviors and better understand GIG's proven best practices.


Believe in the product

Having a deep understanding and passion for the product or service is the number one way to influence a buyer's decision. Sales are all about getting the customer to trust the seller, and an honest testimonial is a perfect way to earn that trust. GIG's client representatives use this sales technique to nurture customer relationships for your organization, bringing high-quality customers directly to you.


Knowing the product inside and out allows the representative to resolve any customer concerns, highlights exciting functions of the product or service, and builds brand credibility. The power of direct sales is evident when reaching new donors and bringing in significant donations at critical moments throughout the year.


Why it's vital to find consumers' motivation?

A 2017 Forbes article suggested that all purchases come down to 7 basic desires:

  • Safety and security

  • Adventure

  • Social approval

  • Better relationships

  • Health and wellness

  • Growth and learning

  • Purpose and meaning


Direct sales completely change the way donors interact with causes they care about. Our client representatives serve as a bridge between nonprofits and enthusiastic supporters who want an easy way to take action. One of the many reasons our client representatives are so good at direct sales is because they can pinpoint the customer's specific motivation and tailor the conversation to meet that need.


Rather than simply inviting people to give to your organization through a cold email, the direct sales approach builds a two-way relationship that changes a nonprofit's eligibility to interact with donors mindfully.


Create a connection

Personal connections are what make direct sales so unique and special. GIG's client representatives create space for customers to share their opinions and experiences. They ask questions that help them understand the customer better and listen carefully to their answers. This genuine human connection allows representatives to adapt their selling points, making these interactions feel less like a sales pitch and more like a friendly conversation.


Always follow up

Engaging with customers post-sale is what creates long-lasting relationships and recurring sales. Doing so, however, is often challenging and time-consuming. GIG compiles customer insights for our clients, giving them all the information needed to facilitate these follow-ups.


Remain persistent

While rejection can be challenging, keeping a positive mindset and tremendous persistence allows our client representatives to thrive in direct sales. It's not always easy or comfortable, but their willingness to learn and improve their techniques constantly paves the best path to yielding the best results for our clients.


Want to see GIG in action? Raise more for your mission and contact us, and we will be happy to assist you.


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