To the general public, all marketing is the same. Still, there is a big difference between face-to-face and traditional marketing, and here's a breakdown of the most popular marketing methods.
Direct Response TV Commercials
Direct Response TV Commercials utilize television to get in front of their target audience between tv shows, movies, or news. This form of marketing works well for companies that do not have a traditional brick-and-mortar store to sell their products because call-to-actions ask viewers to call in. This marketing method also works well for anyone looking to educate consumers about the features and benefits of their products or services. While DRTV has proved to be a beneficial marketing method, it is also highly costly.
DRTV marries the practice of strategic marketing with film production. With logistics considered, such as hiring a script writing team, a creative team, actors, and buying texts, graphics, and royalty-free music, the production can range anywhere from $1500 to $100,000 for a 30-second commercial.
Direct Mail
Direct mail physically delivers the promotional material directly to the audience's mailbox. Often coming in the form of flyers, coupons, and catalogs, direct mail is effective because people must physically handle the advertisement. Direct mail guarantees that your target audience will interact with your advertising somehow. However, that interaction doesn't guarantee a positive interaction.
According to Small Business Chron, "44% of all mail recipients throw away their "junk mail" without reading it." This statement means that for non-profits, the average donation will be lower than for other forms of marketing. In addition, direct mail is not impervious to the dreaded inflation. The cost of mailed advertisements is going up, and for business mailing lists in the United States, it can cost anywhere from $150-$350 per 1,000 people based on the size and weight of your direct mailers.
Social Media
Social media marketing has exploded in recent years, and for a good reason. With 59% of the world's population using some form of social media, this online space is rich in opportunities for brands to build awareness, create community, and convert their audience.
Though this method can be effective, it can also get expensive with the wrong ad placement, producing no return on investment, especially considering how easily people can scroll by your ad without even noticing the CTA.
Face-to-Face Marketing
When you think about face-to-face marketing, you probably think about the mall's kiosk stands or the street's client representatives. Still, the reality of face-to-face marketing is that it uses one of the oldest forms of marketing in the book, and it's the most effective - we're talking about human connection!
The ability to make people feel seen, heard, and understood has proved time and time again how effective it is in getting donors and retaining them as well. Based on previous statistics gathered by GIG USA, face-to-face marketing yields an average donation of $300 per donor in the first year. In addition, this same donor's lifetime value averages 7 years. That's a $2,100 LTV.
Face-to-face marketing demonstrates one of the highest ROIs in the marketing world, but when you work with GIG, you don't pay any cost upfront. Instead, you pay per lead, making this option low-risk and low-cost to start.
There are many different marketing methods for your organization, however, if you decide to go the route of face-to-face marketing with an agency like GIG that specializes in it, you’ll be able to enjoy the perks of personalization for your customers,
Take the next step and contact us to start delivering on your objectives today!
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