CASE STUDY
Face-to-Face Fundraising Case Study: Health Charity Raises $13M+
A prominent national health charity aimed to enhance its donor acquisition and retention strategies. By collaborating with GIG, they implemented a face-to-face fundraising approach that led to remarkable results.
A Smarter Investment in Donor Growth
This nonprofit leader chose GIG to help future-proof their fundraising by launching a high-integrity, in-person campaign with transparent costs and performance safeguards—including guaranteed first gifts, quality screening, and a clear 60-day window for results.
With strong average pledge values and thousands of recurring donors engaged, the campaign proved that ethical face-to-face fundraising can drive not just donations—but mission-aligned momentum.
$13M+
gross revenue raised (2019–2024)
$9.45M
in net revenue
$32.25
average monthly pledge
30 months
breakeven ROI achieved
A Scalable, Sustainable Approach to Donor Acquisition
In a rapidly evolving fundraising landscape, one of Australia’s most trusted national health charities partnered with GIG to diversify its revenue strategy and invest in long-term donor growth.
Since launching in December 2019, this campaign has raised more than $13 million in gross revenue, acquired thousands of high-quality recurring donors, and proven that face-to-face fundraising can deliver sustained, measurable results.