CASE STUDY
How a National Animal Charity Rebuilt Its Face-to-Face Fundraising Channel for Long-Term Growth
Strengthening a Vital Channel with the Right Partner
In 2021, a respected national animal welfare organization made a strategic decision to improve the performance and sustainability of its face-to-face fundraising program. After years of relying on mixed results from multiple partners, the organization turned to GIG to help stabilize and scale the channel—with a focus on donor quality, operational consistency, and long-term ROI.
The result: a professionally managed campaign that delivered reliable donor volume, consistent pledge quality, and a return on investment in under two years.
$27.99
average monthly pledge
20 months
ROI breakeven achieved
High-Value Recurring Donor Mix
-
83% Monthly
-
14% Quarterly
-
3% Annual
100%
credit card fulfillment for streamlined processing
Elevating a Core Channel—With Quality at the Center
The campaign featured a flexible pledge structure, giving supporters the option to contribute monthly, quarterly, or annually. Most importantly, GIG committed to high-quality donors from the start, including a guaranteed third gift, age and residency targeting, and a 70-day submission window to ensure fulfillment.
By delivering consistent net results and strong donor reliability, GIG helped this charity bring its face-to-face program back to life—and turn it into a scalable acquisition engine for long-term impact.